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The Rise of Progressive Web Apps (PWAs) in 2024

30 April 2024

By Anthony Jones

In recent years, web app development has undergone a significant transformation, with the emergence of Progressive Web Apps (PWAs). PWAs are revolutionizing web apps in 2024 by combining the best of web and mobile, offering users a seamless, app-like experience directly in their browsers.


What Are Progressive Web Apps (PWAs)?


Progressive Web Apps (PWAs) are web applications that leverage modern web technologies to deliver an app-like user experience. PWAs are characterized by their fast performance, reliability, and engaging user interfaces.


Key characteristics of PWAs include:


  • Fast loading times

  • Offline functionality

  • Push notifications

  • Home screen installability

  • Responsive design


Unlike traditional web apps, PWAs can work offline, thanks to service workers that cache app data and resources. PWAs also differ from native mobile apps in that they don't require an app store download or installation. Instead, users can simply navigate to a PWA via their web browser and choose to install it on their home screen for easy access.

PWAs were first introduced by Google in 2015 as a way to bridge the gap between web and mobile experiences. Since then, they have gained significant traction among developers and businesses alike.


The Surge of PWA Adoption in 2024


In 2024, we are witnessing a rapid surge in PWA adoption across various industries. According to recent statistics:


  • 30% of all web traffic now comes from PWAs (up from 15% in 2022)

  • 50% of e-commerce sites have implemented PWAs (up from 30% in 2022)

  • 60% of users say they prefer using a PWA over a native mobile app for shopping


There are several reasons behind this rise in popularity:


  • Advancements in web technologies (e.g., Web Assembly, Web Components)

  • Increased mobile usage and demand for better mobile UX

  • Growing awareness of PWA benefits among developers and businesses


Many major companies and websites have already made the switch to PWAs, including:


  • Alibaba

  • Flipkart

  • Starbucks

  • Pinterest

  • Uber


Benefits of Progressive Web Apps


PWAs offer numerous benefits for both users and businesses, making them an attractive option in 2024.


Improved Performance


One of the primary advantages of PWAs is their fast performance. PWAs utilize modern web technologies like service workers and caching to enable near-instant loading times, even on slow networks. This results in a smooth, responsive user experience that rivals native mobile apps.


Additionally, PWAs can work offline or in low-quality networks, ensuring that users can still access key features and content without an internet connection.


Enhanced User Engagement


PWAs provide an app-like experience directly in the browser, without the friction of downloading and installing a mobile app. This lowers the barrier to entry for users and can lead to increased engagement.


PWAs also support push notifications, allowing businesses to re-engage users with timely, relevant updates. Plus, PWAs are installable on the home screen, making it easy for users to access them with a single tap.


Increased Conversions


The improved user experience offered by PWAs can directly impact business metrics like conversions and revenue. Studies have shown that PWAs can:


  • Reduce bounce rates by up to 50%

  • Increase user engagement by 137%

  • Boost mobile conversions by 52%

  • Drive 68% increase in mobile revenue


By providing a fast, reliable, and engaging experience, PWAs can help businesses optimize their mobile web presence and drive better results.


Easier Maintenance & Updates


Compared to native mobile apps, PWAs are easier to maintain and update. With a PWA, developers can use a single codebase for both web and mobile, rather than maintaining separate codebases for each platform.


Additionally, updates to PWAs don't require app store approval and can be deployed instantly. This allows for faster iteration and bug fixes.


Improved Discoverability


Another key benefit of PWAs is their improved discoverability compared to native mobile apps. Because PWAs are essentially websites, they can be indexed by search engines and easily shared via a URL.


This allows businesses to leverage SEO strategies to attract organic traffic to their PWA, without relying solely on app store visibility or paid user acquisition.


Key Technologies Behind PWAs in 2024


The rise of PWAs in 2024 is being driven by advancements in web technologies and standards.

Some of the key technologies enabling the growth of PWAs include:


Service Workers


Service workers are scripts that run in the background, separate from a web page, and enable features like offline functionality, push notifications, and background sync. Service workers act as a proxy between the web app, the browser, and the network, allowing developers to control how network requests are handled.


In 2024, service workers have become more powerful and flexible, with new APIs and capabilities that enhance PWA performance and functionality.


Web Assembly


Web Assembly (Wasm) is a low-level, binary instruction format that runs in web browsers. It enables high-performance applications, previously only possible with native code, to run on the web.


In 2024, Web Assembly has become a key technology for PWAs, allowing developers to build complex, computationally intensive applications (e.g., gaming, video editing) that run smoothly in the browser.


Web Components


Web Components are a set of web platform APIs that allow developers to create reusable, encapsulated custom elements for web applications. They enable a modular, component-based architecture for building PWAs.


In 2024, Web Components have gained widespread adoption, making it easier for developers to build and maintain large-scale PWAs with reusable UI components.


Manifest Files


PWAs use a web app manifest file to specify app metadata, icons, and other details needed for installation and display. The manifest file allows PWAs to be installed on the home screen and provides configuration options for full-screen display, theme colors, and more.


In 2024, the capabilities of manifest files have expanded, giving developers more control over the PWA installation and launch experience.


PWAs vs Native Mobile Apps in 2024


While native mobile apps have dominated the mobile landscape for years, PWAs are emerging as a viable alternative in 2024. Here's how PWAs compare to native mobile apps:


PWAs vs Native Mobile Apps Comparison


While native mobile apps still have some advantages (e.g., access to certain device features), PWAs are closing the gap in 2024. For many businesses, PWAs offer a more cost-effective, accessible, and user-friendly alternative to native app development.


Case Studies: Successful PWA Implementations


Many companies have already seen significant success with PWA implementations. Here are a few notable case studies:




Chinese e-commerce giant Alibaba launched a PWA for their Taobao site, resulting in a 76% increase in conversions and a 14% increase in active users. The PWA also had 4 times higher interaction rate than the native mobile app.




Starbucks' PWA, launched in 2017, saw a 2X increase in daily active users compared to their previous mobile site. The PWA also had a 65% increase in web orders from mobile devices.




Pinterest rebuilt their mobile site as a PWA, resulting in a 44% increase in user-generated ad revenue and a 40% increase in time spent on the site. The PWA also had a 60% increase in engagement compared to the previous mobile site.


These case studies demonstrate the real-world benefits of PWAs in terms of user engagement, conversions, and revenue.


The Future of PWAs: Will They Replace Native Mobile Apps?


As PWAs continue to evolve and gain popularity in 2024, the question arises: will PWAs eventually replace native mobile apps?


While it's unlikely that PWAs will completely replace native apps in the near future, they are certainly becoming a more attractive option for many businesses. The benefits of PWAs - including faster development, lower costs, and improved user experience - make them a compelling choice for companies looking to optimize their mobile web presence.


However, native mobile apps still have some advantages, particularly when it comes to accessing device-specific features and providing a truly native user experience. For some applications, such as high-performance games or those requiring extensive device integration, native apps may still be the preferred choice.


Ultimately, the decision between building a PWA or a native mobile app (or both) will depend on the specific needs and goals of each business. Factors to consider include:


  • Target audience and their preferred devices/platforms

  • Required features and functionality

  • Development budget and timeline

  • Long-term maintenance and update plans


In many cases, a PWA may be a great starting point for businesses looking to establish a mobile presence quickly and cost-effectively. As the PWA gains traction and user feedback is collected, a native mobile app can be developed later to provide an enhanced, platform-specific experience.


Best Practices for PWA Development in 2024


To create successful PWAs in 2024, developers should follow these best practices:


Prioritize performance: Optimize for fast load times, minimal data usage, and smooth operation, even on slower networks or devices.

Design for offline use: Leverage service workers and caching to ensure the PWA works well offline or in low-connectivity situations.

Implement responsive design: Ensure the PWA adapts seamlessly to different screen sizes and device types.

Focus on user experience: Provide an intuitive, app-like interface with smooth navigation and engaging interactions.

Ensure cross-browser compatibility: Test the PWA on various browsers and platforms to ensure consistent performance.

Optimize for discoverability: Use proper metadata, schema markup, and SEO techniques to make the PWA easily discoverable by search engines.

Keep security in mind: Implement HTTPS, secure authentication, and protect user data to maintain trust and privacy.

By following these best practices, developers can create PWAs that deliver excellent user experiences and drive business results in 2024 and beyond.




Progressive Web Apps represent a significant shift in how businesses approach mobile web development. By combining the best of web and native app technologies, PWAs offer a compelling solution for companies looking to engage users, drive conversions, and streamline development processes.


As we move further into 2024, the continued evolution of PWA technologies and best practices will empower more businesses to create fast, reliable, and engaging mobile experiences. While native mobile apps will still have their place, PWAs are poised to become an increasingly important part of the mobile landscape.


For businesses considering a mobile web strategy, now is the time to explore the potential of Progressive Web Apps. By staying informed about PWA advancements and best practices, companies can position themselves to take full advantage of this powerful technology in 2024 and the years to come.

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